Why Digital Marketing Matters Gone are the days when only big corporations and businesses can afford to do massive marketing campaigns. These days, aided with technology, the way companies of all sizes promote their brand, product, and services have changed. Digital marketing has paved the way for small businesses to come at par with huge enterprises in reaching a massive audience, building a brand name, and improving sales conversion. Though it is not a replacement for any traditional methods, digital marketing has given new opportunities for many businesses to amplify their business’ success . Find more in this Article