Followers Gallery A smart way to get unlimited free Instagram followers and likes! -- More about the post A true ambassador in his world, the influencer is increasingly coveted by brands looking to attract new customers in a different way. To be more concrete, here are some key figures for 2020: 92% of consumers trust content posted by a person more than a brand. 60% of consumers check blog posts, videos or social media posts about a product before making a purchase.