Marketing has always served as the means for connecting companies with consumers. Every business that wants to thrive must be able to find new and inexpensive ways to achieve this goal. This is especially the case when it comes to marketing online. The following are four ways companies can expand their online marketing options.
Affiliate Marketing
One way a company can expand its online marketing is through the use of affiliates. An affiliate program opens a door of opportunity for third-party website owners and independent marketers. As these individuals start to market for a company as an affiliate, they are compensated by a commission on any leads that convert over to sales through their efforts. The upside for the company offering the affiliate program is that they do not pay affiliates an hourly wage.
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